The Biggest Beauty Counter Launches So Far?! | Finally In Cardiff Boots!

*Disclaimer – AD (gifted – unpaid) – This post contains gifted items from Cardiff Boots *

I’m SO excited to be sharing with you some of the wonderful launches Cardiff Boots has seen this year! I’m constantly wandering the counters and seeing what’s new. They’ve launched some really exciting brands recently and I know so many people who are looking forward to finally bring out those cult favourites!

Ole Henriksen

Cardiff boots ole henriksen

I remember watching Fleur De Force rave about the Ole Henrikson Vitamin C wipes, and I finally managed to try them in a BirchBox a few years ago. Since then, the shipping from America has put me off buying them again, so I was excited to find a shelf stacked full of them in my local Boots! Boots carry the Vitamin C range (my fave) as well as ……. While this skincare is definitely a bit more pricy than my usual, this is where those saved up Boots points come in!

Cardiff boots ole henriksen

Fenty Beauty

Cardiff boots fenty beauty
Cardiff boots fenty beauty

I’m pretty sure that around 99.99% of beauty addicts like myself are already obsessed with Fenty Beauty, Rihanna’s makeup line. I’d held off ordering from the sites that carry it in the UK as I prefer testing things out directly on my skin. I find foundations really hard to match as I’m so pale! Certain makeup can also aggravate the sensitive skin around my eyes.

Cardiff boots fenty beauty
Cardiff boots fenty beauty

The Fenty counter in Boots, Cardiff is the only one in Wales! The counter was absolutely packed. We were all queuing just to get near enough to look at the products, let alone get shade matched. The staff were really good at matching everyone’s shades. They explained how Rihanna designed the foundations to match different undertones. I was very kindly gifted a Fenty GlossBomb in the shade Fu$$y (perfect for me) and it is incredible!

Cardiff boots fenty beauty
Cardiff boots fenty beauty
Cardiff boots. fenty beauty
Cardiff boots fenty beauty


So CYO is basically Boot’s new budget brand, and it covers SO many categories for amazing prices. If you’re holding off splurging, but there’s a certain product you want to try, it’s a safe bet that CYO will have something similar! I was gifted a CYO eye pencil. It has a slightly metallic creamy tone, perfect for covering the lid or using as a base. Next on my list to try is their eyeliner, as I’ve heard some amazing things!

It Cosmetics

This is another brand that us Welsh beauty lovers can only find in Boots, Cardiff! The staff on this counter are really friendly and knowledgable, and put you at ease as they explain the products. I’m in love with the cult favourite, the CC Cream. I’ve just saved up enough points to treat myself to it! The shade range isn’t the widest, but they are expanding soon apparently. I also loved the Bye-Bye Under-eye concealer but a little goes a long way!

Cardiff boots it cosmetics counter

I’ve loved writing this post and I’m so excited that Wales is getting more and more exciting beauty launches. The Cardiff Boots has some amazing things in the pipeline and I can’t wait to try them all out! This has ticked off one of my blogging goals that you can read more about here!


Follow me on IG: @doseofbblog

Follow me on Twitter: @doseofbblog

Like me on FB: @dosebblog

Any products or items that are mentioned in a post on Dose Of B, and are gifted to me by a company or are sponsored, will be asterisked (*). All opinions are my own. No affiliate links have been used.

Leave me a comment!

This site uses Akismet to reduce spam. Learn how your comment data is processed.